Sporting Life
About Sporting Life
The work made for Sporting Life runs to 2 verified projects since 2026 — mostly Campaign and Advertising. Most of it comes from 2 teams, including Birthday Editorial and Immediate Group. The people who work most often on Sporting Life projects include Genevieve Charbonneau, Brittany Sinclair and Abigail Ballanger.
Trending projects
Sporting Life projects with the most verified people and teams
Inside the Sporting Life network
The people, teams, and projects that make up the Sporting Life network
Featured project
Summer Society
‘Summer Society’ celebrates the movement, style, and spirit of adventure that define the Canadian summer, positioning Sporting Life as a companion for every moment of the season. Through lifestyle-driven storytelling, the campaign captures the energy and anticipation of warmer months across sport, recreation, travel, and everyday experiences. Moving beyond traditional promotional advertising, the work reinforces the brand’s connection to active living and style, showcasing how it supports Canadians throughout their summer journeys. Extending across film, social content, influencer partnerships, and experiential activations, the campaign builds a cohesive and aspirational brand world designed to strengthen cultural relevance and long-term brand affinity.
Teams spotlight
The teams with the most verified roles on Sporting Life projects
Team
Team
People spotlight
The people with the most verified roles on Sporting Life projects
