Striker
About Striker
The work made for Striker runs to 1 verified project since 2018 — mostly MarketingAutomation, WebStrategy and AdCampaign.
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An Interactive Triumph with Backbone
TRANSFORMING A CITY BLOCK WITH SURGICAL PRECISION. Stryker needed to make an impact, big time. Thousands of orthopedic surgeons were descending upon San Diego for a conference. Stryker’s top competitor was hosting a showcase event the day before. GMR Marketing built an immersive experience that outshone the competition, spanned a city block and introduced Stryker’s new robotic surgery system to a packed house. THE STORY THEY MADE Interaction is everything. Research taught them that surgeons’ inherent self-confidence makes them skeptical of technological assistance, so GMR Marketing let them experience the unparalleled precision of the Mako Total Knee Robotic-Arm Assisted Surgery System for themselves—and have fun doing it. HOW THEY BUILT IT A truly massive event. GMR Marketing fully transformed a city block—including six restaurants—in only 16 hours from start to finish. THE RESULTS 1.5 HOURS spent inside per guest The Mako experience was so successful, Stryker tapped GMR to run the program for four years running. 2,000+ visitors, blowing away all projections "GMR’s guidance, vision and execution allowed us to create excitement about this technology and boldly proclaim our position in the orthopedics market.” — Deanna Mattiello, Marketing Communications Manager, Stryker https://www.gmrmarketing.com/work/ Credits: GMR Marketing