Sunbelt Rentals
About Sunbelt Rentals
The work made for Sunbelt Rentals runs to 2 verified projects since 2018 — mostly Website, Campaign and DigitalStrategy.
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Building America
Sunbelt Rentals collaborated with Cuker to develop digital strategy and an eCommerce platform to help elevate the brand and grow sales. Sunbelt is one of the top construction equipment rental companies in North America with over 600 locations, serving customers in the commercial, residential, industrial, municipal, and specialized service industries. Offering a highly diversified product mix along with trained experts, Sunbelt provides valuable services across distinct customer segments. The Goal: Sunbelt is one of the largest equipment rental companies in North America with over 600 locations and more than $4 Billion in annual revenue. The goal was to establish Sunbelt Rentals as the market leader in the digital era and elevate their digital customer experience across multiple channels. In achieving success, we felt it was vital to deliver a self-service digital tool for customers to easily utilize. We also wanted to create an optimized responsive eCommerce experience to provide customers a seamless way to order equipment. - 350% Increase in Online Leads - 200% Increase in Online Rentals The Approach: We began by conducting an in-depth digital analysis of Sunbelt’s digital customer experience across channels. As part of the strategy, we led a series of workshops for the Sunbelt team and key executives. We created a strategy and a roadmap for the transition into the digital era. Our approach provided a cleaner, mobile optimized digital experience for online visitors - making it easier to navigate Sunbelt’s extensive catalog of products and services, and help drive online transactions. Website Success: Since the new responsive website launched, Sunbelt has seen tremendous results! In one year, their online leads increased by 350%, online equipment rentals increased by 200%, and overall user experience online improved dramatically. Through our partnership, this industry powerhouse continues to grow and successfully scale its business across the US and Canada. Credits: Digital Marketing Agency: Cuker https://www.cukeragency.com/