Surfrider Fundation
About Surfrider Fundation
The work made for Surfrider Fundation runs to 2 verified projects since 2022 — mostly MarketingStrategy, sustainability and Campaign.
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The Ocean Needs More Friends
Surfrider Foundation’s bold “The Ocean Needs More Friends” campaign, developed with 72andSunny Los Angeles, confronts climate apathy through provocative billboard messaging across Los Angeles. Featuring fake URLs like suck-it-sea-otters.org, the OOH campaign uses satire to draw attention to environmental threats and redirect viewers to Surfrider’s real mission: protecting the ocean. Amplified by influencers and creatives like Jason Wise and Meg Haywood Sullivan, the campaign challenges the public to stop ignoring environmental issues and take meaningful action to protect our coasts.