Susan G. Komen
About Susan G. Komen
The work made for Susan G. Komen runs to 2 verified projects since 2015 — mostly CancerSurvivors, Music and CharitableRace. Most of it comes from 1 team, including Wunderman Thompson. The people who work most often on Susan G. Komen projects include Alexis Omar Santaella Villafañe and Alexis Diaz.
Trending projects
Susan G. Komen projects with the most verified people and teams
Inside the Susan G. Komen network
The people, teams, and projects that make up the Susan G. Komen network
Featured project
Daddy Yankee vs. Breast Cancer
Challenge Susan G. Komen’s main fundraising event, Race for the Cure, is an event held every year, joining many other charitable race events for various causes. Our objective was to promote it with a different approach. Inspiration Jessie Reyes, 29, was diagnosed with cancer and had undergone her first rounds of chemotherapy. Actor and rapper Daddy Yankee interviewed Jessie along with other cancer patients and survivors, some in remission, others still in treatment, with their testimonies serving as inspiration for Daddy Yankee to write a powerful song using their words as lyrics. Idea Rap battles are usually between two artists, but Daddy Yankee challenged a different opponent: breast cancer. Daddy Yankee met with breast cancer patients and survivors and, inspired by their anecdotes, he wrote the rap battle Me Against You. The music video featured recently diagnosed breast cancer patient Jessie Reyes, who became an overnight media sensation. Growth The music video was launched on Apple Music and You Tube, and media outlets from around the globe praised the song and Daddy Yankee for his talent and contribution to Susan G. Komen. As of February 2019, the music video had over 13 million views.
Teams spotlight
The teams with the most verified roles on Susan G. Komen projects
Team
People spotlight
The people with the most verified roles on Susan G. Komen projects
