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Launched in February 2010, Swimspot.com is an e-commerce website that specializes in designer swimwear. Coalition Technologies was brought on to manage the company’s online marketing. Unfortunately, we were brought on after the website was initially designed, so we had to work around many design flaws. Our team implemented important code tweaks, copy additions, and a PR / link building campaign. We also integrated SEO and PPC in such a way that supported the brand’s identity. It resulted in a jaw-dropping 435% increase in sales during the first year. Search Engine Optimization helped increase sales by nearly $400,000 in one year. Google AdWords Management helped increase sales by $27,644 on average per month, without significant changes to ad spend. https://coalitiontechnologies.com/portfolio