Swire Properties
About Swire Properties
The work made for Swire Properties runs to 2 verified projects since 2020 — mostly BrandExperience, Campaign and InstallationDesign.
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Pacific Place
Swire recently launched a new Pacific Place loyalty program, ‘Above’, to target their most valued customers from China and Hong Kong. At the time of the launch of the program they had only a basic mini website for member communication. Analog Folk's task was to create a mobile experience that increasing value for both members and Pacific Place. Solution Analog Folk designed and developed an app for communication, service and member account management. The app is highly personalized, making members aware of events, new product lines, special offers and other relevant to them. Whilst in the mall, the app provides visitors assistance in finding the brands, products and services they are looking for. The reward points system is currently partly online and offline, so Analog Folk included an app function to scan and validate receipts– an interim solution whilst merchant systems are not on a common platform. The app’s role continues in the form of alerts when members are nearing the next membership tier, encouraging them with relevant purchases that will see them moved up a level. As Swire learns more about Above members, notifications will become increasingly personalized. Soon after the initial launch, Analog Folk was tasked with developing a chatbot that acts as a virtual mall concierge, answering questions and giving directions on brands, products and dining facilities. To ensure all experiences are properly connected and all tech successfully integrated, the project involves a high degree of collaboration with the Swire project team, Swire eServices, Swire’s website agency, and their marketing platform solution provider. Activity The first version of the app was launched early 2018, which was updated to include a chatbot functionality, released in April 2019. https://analogfolk.com/work Credits: Analog Folk