Sync
About Sync
The work made for Sync runs to 1 verified project since 2024 — mostly Advertising. Most of it comes from 1 team, including Dentsu Creative. The people who work most often on Sync projects include Aurimas Pukevičius and David Wright.
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Use Digital Without Digital Using You
SYNC has launched a campaign aimed at raising awareness about digital wellbeing, encouraging Gen Z to take control of their digital lives. With Gen Z averaging 7 hours, 18 minutes, and 39 seconds on their phones daily, this constant connectivity has benefits, such as staying in touch and accessing resources, but also poses mental health risks, including anxiety and depression linked to social media use, cyberbullying, and comparison culture. Our strategy highlights how tech companies use addictive mechanisms—like infinite scrolling and personalized notifications—to keep users engaged, often manipulating psychological triggers. The campaign concept presents these tactics in an appealing and thought-provoking manner, fostering reflection rather than directive behavior. By respecting Gen Z’s autonomy, we aim to create moments of realization that empower them to make informed choices about their digital habits.
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