Tasaki
About Tasaki
The work made for Tasaki runs to 1 verified project since 2016 — mostly Typeface, DesignConcept and PackagingDesign.
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Tasaki - Design Concept
Tasaki is a Japanese luxury jewellery brand known for its quality pearls. With a bold, new ambition to become a leader in the luxury goods for a younger clientele, the company needed to rejuvenate its brand. The colour design and packaging concept are used at the flagship store in Ginza, Tokyo where a facade of layered glass creates a delicate atmosphere that truly reflects the revitalised brand. Tasaki is now perceived as a relevant modern luxury choice within its target group and has positioned itself as a player among the world’s largest and most successful jewellery brands. The custom Tasaki typeface elegantly balances soft feminine brushes in the K with superbly proportioned weights and contrasts. Used on everything from jewellery boxes to logomarks and overall communication, it signals contemporary premium brand aesthetic. Credits Client: Tasaki Creative Agency: Kontrapunkt Photo credit: Tasaki Japan www.kontrapunkt.com