Tassal
About Tassal
The work made for Tassal runs to 2 verified projects since 2023 — mostly Video, Campaign and Event. Most of it comes from 3 teams, including Communicado, Guilty and Havas Host.
Inside the Tassal network
The people, teams, and projects that make up the Tassal network
Featured project
The Shot of Happiness Project
Tassal, the iconic Australian seafood brand, has expanded its portfolio to include prawns and barramundi under the unified platform “It Must Be Tassal,” positioning itself as “Australian For Seafood.” The integrated campaign promotes salmon and the broader seafood range as everyday proteins, featuring playful creative—such as a synchronised swimming spot highlighting premium quality—and spanning OOH, BVOD, digital, social, PR, and influencer channels. Brand ambassadors, including chef Guy Turland and dietitian Susie Burrell, support the campaign, which reinforces Tassal’s commitment to Australian-grown seafood and strengthens its position as a leader in fresh, nutritious seafood.
Teams spotlight
The teams with the most verified roles on Tassal projects
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