TCC Group
About TCC Group
The work made for TCC Group runs to 1 verified project — mostly VisualIdentity, Website and BrandPosition.
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Bringing Clarity to Branding Complexity
Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant. TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’. TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition. www.tcc.group https://www.vgroup.com/