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Tea India is launching its first-ever ad campaign, A Sip of Optimism, promoting its Masala Chai flavor as a way to transform an ordinary tea break into a moment of joy. Created by Quiet Storm, the campaign uses bold visuals with vibrant red and yellow packaging and features black-and-white images of tea drinkers whose eyes are replaced by cups of Masala Chai, emphasizing the optimism and energy the brand represents. As a challenger brand in the specialist tea category, Tea India aims to break through the competition’s serene, cozy imagery with this lively and distinctive approach. The campaign, which began with a regional digital OOH test in Birmingham on November 4, 2024, also includes social media activity across Meta platforms to build brand awareness and attract new audiences.Teams spotlight
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