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Teriyaki Madness (TMAD), in collaboration with creative agency Party Land, has launched its first national advertising campaign, Crazy Delicious, blending humor, originality, and a catchy theme song to promote its crave-worthy teriyaki bowls. The campaign’s highlight is the Teriyaki Fixes Everything TV spot, a tongue-in-cheek parody of cure-all product ads, where Teriyaki Madness is humorously portrayed as the ultimate remedy for life’s mishaps—even sleepwalking naked through the neighborhood. Featuring a custom song by Party Land’s Matt Heath and Lexie Papilion, the ad combines humor with mouthwatering visuals to establish TMAD as the go-to for fresh, made-to-order teriyaki. Chief Marketing Officer Jodi Boyce explains, “We take our food seriously, but not ourselves. This campaign shows how teriyaki can fix just about anything while making you smile—and drool.” The campaign, running nationwide through 2024, includes TV, digital, Spotify ads, and social platforms like YouTube and Instagram, emphasizing TMAD’s playful approach and commitment to great food.
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The teams with the most verified roles on Teriyaki Madness projects
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The people with the most verified roles on Teriyaki Madness projects