Tetris A/S
About Tetris A/S
The work made for Tetris A/S runs to 1 verified project — mostly WebDesign, Campaign and Communication.
Trending project
Tetris A/S projects with the most verified people and teams
Inside the Tetris A/S network
The people, teams, and projects that make up the Tetris A/S network
Featured project
Agorahaverne - Cultivating Shared Living in the Third Age
The interest in co-living, notably amongst seniors, is increasing around the world. One of Denmark’s ambitious developers Tetris A/S is planning to build 20+ senior housing communities over the next years all around Denmark. But how do you go about building a senior community from the ground up? With our passion for shared living at Urgent.Agency, we are excited to be involved in the development of one of the biggest commercial investments in shared living in Denmark, led by Tetris and N-REP. We are working on developing a sustainable community strategy, brand identity and visual communication for this community concept which we have named Agorahaverne. It is quite a journey! Considering culture from the start Though shared living for seniors is seen as a great opportunity, for good reason, it still poses a challenge to bring together some 100 tenants in a newly created place where you are expected to share your everyday life. How do you build a community from the ground up? We quickly dived into researching the target group, wanting to understand what matters to them. We worked strategically to explore community drivers, organisational forms, and new ways of living. We built on our previous research and creative work in Imagine Shared Living and Deleby. One of our key findings was that though age is a very relevant defining factor for the target group, the community could not just be about age. What matters to people – older and younger – is meaning, learning, freedom. Designing formal and informal communities Together with Tetris, we started co-creating the cultural and community profile for the new senior shared living concept, at that point called VoksenPlus. Our role included giving input to the architectural concept and the programming of the shared functions. Even more importantly, we conceptualised the formal and informal organisation of the future community members. We helped give birth to a vision for Agorahaverne that stresses the importance of providing opportunities for more quality of life, community and freedom as a senior. Finally, that led us to create the name, the visual identity, website and on-going communication for Agorahaverne. The design brief Create a compelling overall brand identity for Agorahaverne and a system for individual branding of each local co-living community that can attract and engage the target group. Our Approach With Agorahaverne’s core values, extensive anthropological research of the target group, and identified design drivers as our point of departure, we set out to communicate the concept though a variety of formats and channels. A name and a brand that makes sense As we moved into the communication aspect of the project, the assignment was to create a compelling overall brand identity for the mother brand - Agorahaverne - as well as a system for individual branding of each local co-living community. We needed to create a brand that would attract and engage the target group, being open and inviting and not overly branded. We designed a system with one overarching name and identity and a range of individual sub brands strongly connected to the local area in which they are based. “Agora” refers to the central public squares in ancient Greek city states where the city’s athletic, artistic, spiritual and political life took place. Under the Agorahaverne umbrella each individual community is named after a local, historical personality with a strong connection to the area who has made an impact on either the arts, science, business, or politics. The promise of Agorahaverne Central to Agorahaverne is the vison of creating housing where freedom and community are balanced and where there is space to learn, play and interact with your co-habitants. The two first residential communities: Ibihaven in Slagelse and Hermanhaven in Næstved are currently under construction – and the ambition is to roll out the concept to the rest of the country over the next few years. As the first communities open in 2021 we look forward to set-up and learn from the first living communities. Communication & Campaign, Strategy, Graphic Design, Webdesign & Development, Digital & Interactive https://urgent.agency/