Thalys
About Thalys
The work made for Thalys runs to 1 verified project — mostly Travel, BrandStrategy and Transport.
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Thalys Awareness Campaign
There is great price and competitive pressure in the European travel industry. New providers such as Flixbus/Flixtrain or Blabla-Bus are entering the market with full force and are in an open price war with established providers. However, Thalys sees itself not only as a means of transport for business and city travelers to Paris, Brussels and Amsterdam. But also as a network that connects a variety of exciting destinations and the cultures of Europe. The aim was to translate this self-image into a campaign to draw attention to the expanded route network and to address new target groups. solution We have developed a communication platform that best represents the human and European aspects of Thalys. Our goal was to give the target group a view of Europe that corresponds to that of Thalys: "a Europe where you cross borders without realizing it - Europe as a whole, a multicultural space, a place full of experiences that there is to be discovered", according to the motto "More Europe for All". The campaign was developed in close cooperation between the DDB locations in Paris, Düsseldorf, Amsterdam and Brussels. The creation was thus adapted to the cultural characteristics of the respective markets. result A campaign that focuses on a multitude of stories, told personally by Thalys passengers: with a deep sense of humanity that transcends borders. Stories about friends, parents and partners, of all ages and from all walks of life that everyone can identify with. The campaign includes an urban DOOH and OOH campaign in the four markets of Germany, Netherlands, Belgium and France. Display ads and a content series by the name of Seat52 on social media were placed to accompany this. Credits: https://www.de.ddb.com/work