The CHI
About The CHI
The work made for The CHI runs to 1 verified project since 2024 — mostly Video and health.
Inside the The CHI network
The people, teams, and projects that make up the The CHI network
Featured project
The Chi Roundtable
The campaign aimed to use SHOWTIME’s The Chi to highlight mental health issues in the Black community by amplifying related storylines, creating bonus content, and providing wellness resources. Season 6 featured storylines on mental health clinics, healing circles, and behavioral health careers. To deepen the impact, a digital roundtable with cast members and expert Dr. Alfiee Breland-Noble discussed mental health openly and directed viewers to the nonprofit BEAM. The roundtable reached over 1.2 million views in its first month, sparked positive social engagement, and encouraged sign-ups for BEAM’s wellness events focused on Black and marginalized communities.