The Good Net Project
About The Good Net Project
The work made for The Good Net Project runs to 1 verified project since 2019 — mostly Pollution, Campaign and Impact.
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A Plastic Pollution Revolution
Every year, 640,000 metric tons of fishing nets are discarded or lost in the ocean. These ghost nets drift for years, catching and killing whales, fish, dolphins and turtles. Yet few people know about them. FIVB, volleyball’s global governing body, committed to doing something about it. Landor & Fitch and FIVB teamed up with marine conservation group Ghost Diving to create the Good Net project, a worldwide sustainable initiative to remove ghost nets from the oceans and turn them into volleyball nets. The reclaimed nets are placed on beaches around the world for local communities to use. We collaborated with local fishermen to upcycle the nets and embroider them with images of endangered sea creatures. The first-ever Good Nets were installed on Copacabana Beach in Rio de Janeiro to bring attention to the challenge facing our oceans, educate future generations and play some powerful volleyball. All with the support of Olympians and world sporting champions who engaged people along the beaches using social media, and all covered by international TV channels. Through the support of the International Olympic Committee, Good Net has joined the UN Environment Clean Seas campaign in the fight against marine plastic pollution. Agency: Landor & Fitch