The Orthopedic Institute of New Jersey
About The Orthopedic Institute of New Jersey
The work made for The Orthopedic Institute of New Jersey runs to 1 verified project since 2022 — mostly UI, frontend and BrandIdentity.
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Modernizing and Elevating a Healthcare Website
OINJ needed to cut though the local competition by positioning itself as a thought leader within the orthopedic field. Their existing website was dated and had a limited SEO strategy that inhibited both paid and organic search results. With a growing number of locations on the horizon, it was time to launch a more contemporary, mobile-first design, with engaging visuals, simple navigation and a clearer presentation of hours and services. The eDesign team began by interviewing key stakeholders across all therapeutic areas at OINJ in order to get the physician point of view for each part of the patient journey. They then developed a creative brief and site map that would provide the best possible pathways for navigation based on patient needs. Keeping different user experiences in mind, eDesign Interactive built out a content strategy that included updating and editing existing content while also working with a medical copywriter to create new, informative blog posts to educate patients on specific conditions. Recognizing that quick visibility of phone numbers was important for urgent situations, they prioritized that in the new design while optimizing SEO and developing a streamlined new logo. Credits: Digital Marketing Agency: eDesign Interactive https://edesigninteractive.com/