THIS
About THIS
The work made for THIS runs to 2 verified projects since 2025 — mostly Campaign, Social and Advertising. Most of it comes from 4 teams, including St Luke's, Creep and Killer Crab Men. The people who work most often on THIS projects include Polina Harkin and Nancy Kane.
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Inside the THIS network
The people, teams, and projects that make up the THIS network
Featured project
THIS Changes Everything
THIS™, the UK’s fastest-growing plant-based food brand, is launching its first major TV campaign, "THIS Changes Everything," created by its new agency, St Luke’s, for Veganuary. The humorous mockumentary-style film, directed by Glenn Kitson, features an estate agent who, after tasting THIS™ Isn’t Pork Sausages, dramatically changes her career to become a wingsuit flyer—despite the unfortunate outcome. The campaign, which emphasizes the great taste of THIS™ products, is supported by social media content, OOH advertising, and a refreshed brand and packaging design. Running across selected ITV regions, ITVX, and outdoor locations, it aims to engage meat lovers considering plant-based options and challenges the misconception that meat alternatives can't be delicious. THIS™ is a Gold sponsor of Veganuary and is focused on driving growth and bold, fun messaging.
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People spotlight
The people with the most verified roles on THIS projects
