Tobacco Free Florida
About Tobacco Free Florida
The work made for Tobacco Free Florida runs to 4 verified projects since 2018 — mostly Campaign and Video. Most of it comes from 2 teams, including Alma and Imposter. The people who work most often on Tobacco Free Florida projects include Hani Selim, Scott Perry and Rebecca Wray.
Trending projects
Tobacco Free Florida projects with the most verified people and teams
Inside the Tobacco Free Florida network
The people, teams, and projects that make up the Tobacco Free Florida network
Featured project
Behind The Screen
Alma, the Miami-based creative shop known for campaigns like Better with Pepsi and Coors Light Iceman to Canton, has launched a new initiative for The Facts Now, a division of Tobacco Free Florida aimed at helping smokers quit. In their latest campaign, "Behind The Screen," alma exposes how social media's portrayal of vaping often omits its real-world consequences. While researching, alma found that Gen Z craves authenticity, yet most vaping content only shows the "cool" side, misleading teens about nicotine's harmful effects. The video juxtaposes teens' social media posts with the harsh reality of nicotine addiction, ending with the message: “Nobody posts how bad their addiction is, so don’t fall for everything you see on your feed.” This campaign, which launched on June 17 across various digital platforms, aims to help teens see through the glorification of vaping on social media, making them aware of the reality behind the posts.
Teams spotlight
The teams with the most verified roles on Tobacco Free Florida projects
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People spotlight
The people with the most verified roles on Tobacco Free Florida projects
