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Brand identity for the first computer vision unicorn for the insurance industry to help people repair, protect and transact on their homes and cars. Embedded within the Tractable symbol is the fundamental relationship between the assessed object and the technology that surrounds, analyses and supports it.Extending from the symbol and the visual components of circle and technological surround, the key relationship between object and insight was realised by Pentagram as the Damage Signature. In order to facilitate Tractable’s brand team to use the Damage Signature visual, Pentagram created a bespoke tool that can output 3D rendered visuals for use within brand communications.