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The all-embracing digital transformation is one of the most noteworthy things that have happened to the fitness sector. At-home workout platforms, VoD services, and mobile applications have turned physical exercises into an accessible, universal form of self-care. Thanks to fitness apps, sport is no longer a whim that requires considerable financial or time resources, specialised equipment, or a gym pass. At the same time, when it comes to wellness, there is one unquestionable advantage of individual trainer care: the personal touch. A pinch of empathy, a motivational talk, or an additional professional recommendation. All of this served in an adequate context, tone, and at the right moment. That being said, the fitness mobile app Trainn has it all. A custom personal trainer approach? Checked! Speed, flexibility and cost-effectiveness of the mobile application? Here you are! Let’s discuss how we managed to translate the fitness expertise of personal trainer turned entrepreneur Sarah Louise into an advanced algorithm for generating workout plans. https://www.miquido.com/portfolio/