truTV
About truTV
The work made for truTV runs to 4 verified projects since 2016 — mostly DigitalStrategy, eCommerce and WebStrategy.
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The people, teams, and projects that make up the truTV network
Featured project
Impractical Jokers On-Air Light
The Impractical Jokers on truTV has a massive following. Fans who obsess. Who wait for hours. Who pack out stadiums. And who never want to miss a dare or punishment. So to make sure they never would again, and to help shed some light on the Joker’s 6th season, WorkInProgress created a one-of-a-kind Impractical Jokers On-Air Light. THE EXTERIOR IS AN OLD-FASHIONED STUDIO LIGHT, BUT INSIDE, THERE’S A WI-FI CONNECTED LED LIGHT STRIP THAT SYNCS WITH TRUTV’S SHOW SCHEDULE EACH WEEK AND LIGHTS UP EVERY TIME A NEW EPISODE AIRS. 50 lights were packaged in standout boxes to ensure they would be opened, and were sent to celebrity superfans across the country who shared their love of the show for millions to see on Twitter and Instagram. Three lucky fans were given the chance to win a light of their own via a sweepstake. RESULTS CLIO ENTERTAINMENT BRONZE AWARD Credits: WorkInProgress https://www.wipbdr.com/work