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Due to an economic crisis, Argentina suffers from a lack of US dollars, and the government made an extreme decision: to set different dollar exchange rates depending on the economic activity carried out, reaching up to 15 different exchange rates per dollar. As every crisis entails an opportunity, we decided to create our type of exchange in which consumers receive anything but benefits. No fine print, inflationary adjustments, lies, or more concerns related to money for an extended period. Taking advantage of the fact that due to the lack of dollars, the Argentine government was forced to set different exchange rates according to the activity to be carried out, creating more than 15 different exchange rates, Tuenti created what no other Telco had ever done before: its own US dollar exchange rate. Was born Dollar Tuenti: a real-time promotion that attracted new customers by transforming a service offer into a store of value with a fixed price for six months. In a country where the Dollar had more than 15 exchange rates, we did what any brand would dream of doing: we created a new US dollar exchange rate with our name and value. From that moment on, 1 Dollar Tuenti = 300 Argentinian Pesos.
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