Tugg Burgers
About Tugg Burgers
The work made for Tugg Burgers runs to 1 verified project since 2022 — mostly 3Dmodeling.
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Brand Identity
Breaking away from conventional burger restaurant branding, Tugg’s rebranding introduces a vibrant and culturally inclusive visual identity that celebrates the universal appeal of the hamburger. Developed for the Swedish burger chain, the transformation challenges the category’s traditional American-inspired aesthetics by drawing creative influences from cultures around the world. At the heart of the new identity is the playful Tugg Family, a collection of expressive illustrated characters inspired by classic restaurant mascots and the ingredients that make burgers distinctive. These characters are brought together with bold colours, energetic compositions, bespoke typography and custom logotypes to create a lively and recognisable visual universe. Balancing Sweden’s strong food craftsmanship heritage with a more contemporary and welcoming personality, the refreshed identity brings greater character, diversity and flexibility to the brand. Through its unconventional design language, Tugg positions itself as an inclusive, expressive and memorable dining destination, celebrating the shared enjoyment of good food across cultures.