Because Vectrix had not launched yet, there was a lot of unknowns about the ideal product-market-fit. WANDR's process of UX research and usability testing led us to uncovering Vectrix’ ideal customers. One key insight they uncovered was that Vectrix’s solution was unique to the market, and they had to understand the users’ needs, attitudes, and behaviors of why they found the experience delightful. Credits: Agency: WANDR https://wandr.studio/