VELFAC
About VELFAC
The work made for VELFAC runs to 1 verified project — mostly VirtualReality, VRDK and VELFAC.
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VELFAC VR Product Showcase
At trade shows, it can be difficult to showcase your entire product catalog when dealing with heavy products such as windows and doors. VELFAC wanted to showcase their products in a smart and elegant way. In addition, they were looking for a solution that allowed them to carry many products than is usually possible in a crowded booth. After brainstorming ideas it quickly became clear that the best solution to the problem was to make a fully interactive VR solution. We created a full VR setup, where the user needed a VR headset to interact with the many different products. The way we enabled the interaction with VELFAC's product catalog was to design a virtual house where it was possible to change and test their various products and their functions, such as color change, side control / top control / fixed frame. This solution also enabled customers to experience and visualize the benefits of VELFAC's windows compared to its competitors' windows. It was, among other things, possible to insert competing windows and doors that opened inwards which, for example, would cause a vase or door to bump into the dining table. By making VELFAC's USPs visible to potential customers and partners in an interactive and fun way, the VR solution provided a lot of good experiences on the stand, which otherwise would not have been possible due to the limited physical space. Dansk: På messer, kan det være et problem at fremvise hele sit varekatalog, når man har med tunge produkter som vinduer og døre at gøre. VELFAC ønskede at fremvise deres vare, på en smart og elegant måde. Desuden ledte de efter en løsning, som gjorde det muligt for dem at have mange flere produkter med, end hvad der normalt er muligt på en trang messestand. VELFAC og VRDK satte sig sammen og begyndte at brainstorme idéer. Det stod hurtigt klart, at den bedste løsning på problemstillingen var at lave en fuld interaktiv VR løsning. Dette betød at vi lavede et fuldt VR setup, hvor brugeren skulle have et VR headset på, for at interagere med de mange forskellige produkter. Måden vi muliggjorde interaktionen med VELFACs produktkatalog på, var at designe et virtuelt hus, hvor det var muligt at skifte og teste deres forskellige produkter og dets funktioner som fx farveskift, sidestyret / topstyre / fast ramme. Denne løsning gjorde det desuden muligt for kunderne at opleve og få visualiseret fordelene ved VELFACs vinduer sammenlignet med konkurrerenternes vinduer. Det er bl.a. muligt at indsætte konkurrerende vinduer og døre, som åbner INDAD, hvilket forårsager en væltet vase eller en dør der støder på spisebordet. VELFACs vinduer åbner UDAD. Ved at synliggøre VELFACs USP’er for potentielle kunder og samarbejdspartnere på en interaktiv og sjov måde gav VR løsningen en masse gode oplevelser på standen, som ellers ikke havde været muligt grundet den begrænsede fysiske plads.