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Versus’ “Christmas in New York” is a gritty holiday lookbook created to accompany the studio’s 2025 custom apparel drop, “We Are Versus.” Blending live-action photography with an in-house AI-driven compositing workflow, the project reimagines iconic New York locations with fantastical holiday elements, rejecting polished seasonal clichés in favour of a raw, electric portrait of the city. The lookbook reflects a studio-wide collaboration that merges creative, production, and AI worldbuilding into a distinctly Versus visual identity.