Vertex
About Vertex
The work made for Vertex runs to 1 verified project — mostly Brand and Campaign. Most of it comes from 1 team, including The Croc. The people who work most often on Vertex projects include fred barber.
Inside the Vertex network
The people, teams, and projects that make up the Vertex network
Featured project
Closing the Competitive Gap
In an effort to close the competitive gap, Vertex launched a bold B2B "shock-and-awe" media campaign aimed at increasing brand awareness and standing out in the crowded tax software market. With over 40 years of pioneering indirect tax solutions, Vertex faced tough competition, especially as rivals outspent them 2:1. The campaign focused on targeting key financial hubs in Germany, the UK, and the USA, speaking directly to tax software decision-makers. Despite a limited budget, Vertex adopted a challenger brand mentality, executing a fierce, localized approach. The results were impressive: the campaign achieved the highest ad awareness among competitors, over 169 million impressions, 2.9 million digital clicks, and delivered an additional $130k in media value.
Teams spotlight
The teams with the most verified roles on Vertex projects
Team
People spotlight
The people with the most verified roles on Vertex projects
