Voilà by Sobeys
About Voilà by Sobeys
The work made for Voilà by Sobeys runs to 2 verified projects since 2023 — mostly Campaign, Service and eCommerce.
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The people, teams, and projects that make up the Voilà by Sobeys network
Featured project
Trending 2 Table
Voilà was an underdog in the grocery delivery category, significantly outspent by their competition. Trending 2 Table created a bespoke Trend Index to discover the next viral food trends. The Trend Index was data-based, pulling data from TikTok, Google, Pinterest, social listening, culture and content trends, and Voilà’s first-party search and sales data. Each source has an assigned value, which is then filtered through our index to generate “trend energy” predictions. Trending 2 Table gave Voilà a first-mover advantage, delivering all the ingredients for the latest trending recipes with just one click. https://fcbtoronto.com/