Warner Media
About Warner Media
The work made for Warner Media runs to 1 verified project since 2020 — mostly Press and PR.
Inside the Warner Media network
The people, teams, and projects that make up the Warner Media network
Featured project
26th Annual Screen Actors Guild Awards
To further position the SAG Awards as one of the most highly regarded events in the entertainment industry and drive tune-in on TBS/TNT, Rogers & Cowan PMK executed a strategic earned media campaign and were behind the scenes of the infamous Brad Pitt and Jennifer Aniston reunion. The goal was to increase viewership among SAG’s target demographic of 18-49. To capture this demographic, Rogers & Cowan PMK pitched exclusive editorial features promoting tune-in to influential media outlets. The leadup to the awards ceremony, Rogers & Cowan PMK built momentum by securing top-tier media coverage for the pre-events including Nominations Press Conference, Statue PThe ing, Cocktails with SAG Awards Preview, Post-Awards Gala Preview and livestream Pre-Show. Backstage at the 26th Annual Screen Actors Guild Awards, Rogers & Cowan PMK was tasked with managing press, escorting talent, and reuniting SAG Award winners Brad Pitt and Jennifer Aniston for their first public photo in over a decade. The on-site PR team proactively positioned the house photographer to capture the photo guerilla-style. Rogers & Cowan PMK worked with the backstage press to push it out immediately making the image a worldwide viral moment of the year. Across TV, digital and print news platforms — as well as social media — the reunion pic scored $20 million in equivalent brand value, according to Apex Marketing Group. Credits Agency: Rogers & Cowan PMK