weDO
About weDO
The work made for weDO runs to 1 verified project since 2019 — mostly sustainability, Recycle and Campaign.
Trending project
weDO projects with the most verified people and teams
Inside the weDO network
The people, teams, and projects that make up the weDO network
Featured project
Act Kind Together
People don’t want plastic pollution and chemical burn-out with their beauty products. Neither did beauty giant Wella Company, who wanted to launch a more sustainable professional haircare offer. But the beauty and haircare category already had many brands that wanted to look natural. To stand out, we needed to stand for something. We created weDo/Professional, Wella Company’s first sustainable-at-heart beauty brand that connects with the consumers of today. In a mainstream where every brand is trying to “look” natural, we chose to “act” natural. Nothing less would do than radically moving the beauty industry from Me to We through the brand’s new mission: Act Kind Together. We positioned everything the brand does and sells as an optimistic act of kindness for people and planet, from packaging made entirely of recyclable materials, to products that are both vegan and cruelty-free, and a website that runs with less energy. The new brand also inspires clean beauty enthusiasts with its pared-back ingredients list and a portion of income supporting the clean up our oceans. weDo/ has become an unofficial ‘eco lab’ for the Wella Company hair care division, a force for positive change across the company. Agency: Landor & Fitch