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Architectural firm Weiss/Manfredi invited Imaginary Forces to join their team to create a new vision for the iconic Los Angeles museum. Following a global architecture competition Imaginary Forces team’s “Loops and Lens” concept won both the juried and community votes. La Brea Tar Pits: Loops and Lenses won the Design Concept Award at the 51st Annual Los Angeles Architectural Awards Ceremony! Recognizing various architectural and design projects for reenergizing public spaces and implementing new silhouettes to LA's landscape. The goal was to craft a compelling narrative throughout the architectural design proposal. The end result included a vision film, which brought the future La Brea Tar Pits experience to life.