Wells Fargo Championship
About Wells Fargo Championship
The work made for Wells Fargo Championship runs to 1 verified project — mostly Communication, TargetAudience and BrandIdentity.
Trending project
Wells Fargo Championship projects with the most verified people and teams
Inside the Wells Fargo Championship network
The people, teams, and projects that make up the Wells Fargo Championship network
Featured project
The most prestigious place to have fun
Most people think of the Wells Fargo Championship as a snooty golf event for old, rich people. But in reality, good food, beer tents and a young crowd make this golf tournament fun—no matter what your tax bracket. That’s why BooneOakley changed the tournament’s target, strategy and tagline. The Wells Fargo Championship became “The most prestigious place to have fun.” BooneOakley encouraged the target to drop their pre-conceived notions about the tournament and take a closer look. If they did take a closer look at the new frame, they saw all the things that make the tournament fun. BooneOakley put our frame out on the course and people shared their photos with #wellsfargochamp. The result? BooneOakley’s two-year task of increasing year-over-year ticket sales by 10% was accomplished in one year with an increase of 17%. Credits Agency: BooneOakley Source: https://booneoakley.com/work/