Westpac
About Westpac
The work made for Westpac runs to 11 verified projects since 2016 — mostly Campaign, Brand and Video. Most of it comes from 11 teams, including Spark Foundry, BMF and DDB (Legacy).
Trending projects
Westpac projects with the most verified people and teams
Inside the Westpac network
The people, teams, and projects that make up the Westpac network
Featured project
Double You
Westpac has launched its new national campaign, Double You, building on the platform It takes a little Westpac. The campaign transforms the bank’s iconic red W into a symbol of partnership—a “Double You”—to reflect the support Australians need to turn effort into completion. Created with BMF, The Tuesday Club, and other collaborators, the work features a custom song, real sibling doubles, and authentic storytelling across TV, digital, outdoor, and social channels. Anchored in research showing Australians feel the strain of financial admin but remain cautiously optimistic, Double You positions Westpac as a practical, human, and uplifting partner, turning everyday challenges into small wins.
Teams spotlight
The teams with the most verified roles on Westpac projects
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People spotlight
The people with the most verified roles on Westpac projects