Wieden+Kennedy
About Wieden+Kennedy
The work made for Wieden+Kennedy runs to 1 verified project since 2022 — mostly Campaign, WorldCup and Marketing.
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The people, teams, and projects that make up the Wieden+Kennedy network
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FIFA World Cup 2022 Round-Up
The excitement leading up to the 2022 FIFA World Cup was palpable around the world and that includes within our own network where we partnered with 7 different brands across 3 different regions to make work that captured the enthusiasm for the sport, the unique fandom across so many countries, and of course, the athletes themselves. Below is a round-up of this work. We're already looking forward to doing it all again in 2026! Budweiser: #BringHomeTheBud Two days before the World Cup, Budweiser was banned from selling beer at stadiums in Qatar, which left thousands of liters of beer without a home. The news took the world by storm. And it seemed as though their multi-million dollar presence was a bust. So on the first day of the tournament, we partnered with the brand to craft a bold answer: the entire stock of Budweiser beer warehoused in Qatar would be sent to the winning country for free. The entire world was invited to #BringHomeTheBud. Within minutes, the world took notice. The call took over the stadiums and the streets. Budweiser became the most talked about topic before kickoff, and it only continued as fans were heard roaring chants in the stadium during the opening match: “Queremos Cerveza! (We Want Beer!)”. The slogan took over field boards and spread across the world through a global blitz, with giant red crates of Budweiser dropping around the world. An unprecedented OOH that would only be opened by the winning country. And with the help of athletes, key influencers and thirsty fans, the hashtag #BringHomeTheBud has evolved into a global rallying cry for countries to root for their team to not only win the trophy, but to bring home all that extra beer. With the competition at an all time high, the campaign turned what could have been the biggest sponsorship failure in history into an opportunity that brought Budweiser to a new level worldwide. An opportunity that gave a new purpose for fans to root during the World Cup all around the globe and that gave Budweiser an unprecedented place in consumer's hearts. Nike: Footballverse An international team of scientists at a secret lab in Switzerland finally cracked the code. They’ve written the formula that will put an end to any discussion—the ultimate battle of all football generations... With the push of a button, they bring us legendary players from the past and present. A crazy experiment unfolds. Can the world of science can find a way to settle the score? Budweiser: The World Is Yours To Take As the official beer sponsor of the FIFA World Cup, Budweiser debuted its global rallying-cry for fans months before the tournament even began: “The World is Yours to Take.” As part of the expansive campaign Lil Baby performed the Official Budweiser Anthem. McDonald's: Wanna Go To McDonald's? In its largest global campaign to date, McDonald’s collaborated with “Ted Lasso” himself, Jason Sudeikis, TikTok sensation Khaby Lame, K-pop band Itzy, and Twitch streamer Edwin Castro to help make its FIFA World Cup campaign come to life. The campaign makes use of a universal phrase—“Wanna go to McDonald’s?” where the work shows people in various countries asking the question in 10 different languages and referring to the restaurant as “Maccy D’s,” “McDo,” “Macca’s,” “McDonal” and “Mecces.” No matter if you're celebrating or commiserating your favorite team’s wins or losses, the phrase ‘Wanna Go To McDonald’s?’ brings a sense of togetherness connecting fans all across the world. Budweiser: Tunnel Budweiser's "Tunnel" features global football icons Lionel Messi, Neymar Jr., and Raheem Sterling, and their fans making their way through the player’s tunnel toward the FIFA World Cup pitch. The tunnel is a metaphor to connect fans to the emotion and anticipation the players feel before the match, inspiring them to take the next step in their journey towards pursuing their dreams. And the track to the spot is the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World.” Visa: For Fans Everywhere Every World Cup, it’s the fans who bring their energy and passion to the moment that create what the World Cup becomes. It’s every fan ritual and belief that wills teams to victory. For the 2022 World Cup, Visa’s global campaign celebrated this fan power with ‘For Fans Everywhere.’ Because behind every great World Cup play you see on the pitch, there’s a fan out there in the world willing it into existence. Nike: Our Garra is Never Done The country of football is also the country of grit. On and off the pitch, 212 million Brazilians show their grit every day. Against all odds. And no pull, push, or tackle can ever hold them back. EA Sports: Match Day Directed by Brazilian directors, JUNGLE via Blink, "Match Day" features some of the best footballers to ever play the game including cover stars Kylian Mbappe, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil Van Dijk, Jack Grealish and Chloe Kelly. “Regardless of where you are in the world, there is nothing quite like the energy that builds in anticipation of a big football match,” said Paul Marr, Senior Director and Head of Creative at EA SPORTS. “We set out to depict that energy with a simple idea—the world’s game gets its match day— in celebration of an especially stacked FIFA 23 that will bring fans two World Cups, HyperMotion2, and women’s club football for the first time ever.” Budweiser: England National Team This one was for England as they looked to repeat the 1996 feat to become the world champions once again. #TheWorldIsYoursToTake Nubank: Believe It & Go For It Nubank is an official regional supporter of the 2022 FIFA World Cup. Their message? Whatever your dream is, play as if it's already a reality. Jupiler: Believe Jupiler collaborated with two of the world’s biggest DJs to support its beloved Belgian football team, the Red Devils, at the World Cup. The Belgian beer brand has been a proud partner of the national football team for more than 30 years and enlisted the homegrown talents of DJs Dimitri Vegas and Like Mike to create ‘Believe’, an unofficial anthem for the World Cup. The campaign featured a rousing music video and a TV spot featuring the Belgian team.