Willumsens Museum
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A Reflection of Willumsens Spirit
Strategy and visual identity for Willumsen’s Museum Following the strategy-work we did for Willumsen’s Museum, we have created a new visual identity for the museum. An identity that holds more than just the artist himself – but now to a greater extent, holds his spirit, supporting J. F. Willumsen in being eternally relevant. Colours The primary colours of the identity are black and white. However, in order to make J. F. Willumsen visibly present at all times at the museum, the secondary colours in the visual identity derive from his own works. We have carefully selected a number of his most important works and have extracted colours from there. Colours that can only be used in the same compositions as in these works, creating a wild and vivid palette for further communication. Concept The reflection is a metaphor of what role the museum has now, being introducing the spirit of Willumsen – not only to the visitors at the museum in Frederikssund, but also for the world. This reflection, or mirroring, is also used in the new imagery, for instance where Willumsen’s portrait or his art is “morphed” together with other artists’ works to make Willumsen present at all times. https://idnagroup.com/