WINC
About WINC
The work made for WINC runs to 1 verified project since 2022 — mostly content and Solution.
Inside the WINC network
The people, teams, and projects that make up the WINC network
Featured project
Office Mysteries
Winc provides office solutions and wanted to use branded content to showcase some of their products. The goal was to establish Winc as the go-to answer for our office problems. But how do you create an engaging series around office supplies? The best detectives use whatever tools are available to hand. We created a comedy mini-series following an “office detective” as she goes about solving crimes around the workplace: the office air con being set to the wrong temperature: someone eating the “best” biscuits and leaving the rubbish ones. Naturally, office crimes require office equipment to solve them, providing us lots of opportunities to feature Winc products throughout each episode. Anyone who’s ever worked in an office shares the same problems. By playing off experiences typical to everyone’s office, we were able to position Winc as part of the fabric of our workplace. It also made the content relatable, providing viewers a sympathetic entry point into the series: we’ve all felt the disappointment of finding someone ate all the biscuits. Solving all of the problems. As well as concept development, creative, and production, we were able to solve all of Winc’s problems by also tackling the media planning, strategy and overall campaign management.