WIP
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The work made for WIP runs to 2 verified projects since 2018 — mostly MarketingStrategy, BusinessStrategy and eCommerce.
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Seven-Word Lessons
WorkInProgress' agency’s name is based on the belief that every company should be a work in progress, constantly striving to be better than the day before and taking action to achieve it. Over time, WorkInProgress began to view their country as a work in progress too, and wanted to take action to help improve it in their own small way. WITH CLASSROOMS CLOSED THEY TOOK EDUCATION TO THE STREETS After the outbreak of COVID, and with schools going remote overnight, WorkInProgress launched an educational campaign on digital billboards across the U.S. to show support for teachers and help engage the minds of K-8 students while they were out of the classroom. Every day at 12pm ET, 14 teacher-generated “seven-word lessons” appeared on billboards purchased by WIP near high-density housing in Boston, New York, Washington D.C., Chicago, Kansas City, Phoenix, Denver and Los Angeles. The lessons were seven words in length because short-term memory holds, on average, seven items. In advertising, it’s therefore a good rule of thumb to keep billboard headlines within this limit. Over 30 days, more than 400 lessons were published. Teachers were paid $25 for each lesson that was used, or they could donate their payment to DonorsChoose, an educational nonprofit that helps classrooms in need. The lessons were also posted on Seven-Word Lessons Instagram, Twitter and Facebook channels so everyone could benefit from them. Credits: WorkInProgress https://www.wipbdr.com/work