WWF
About WWF
The work made for WWF runs to 73 verified projects since 2013 — mostly Campaign, sustainability and Advertising. Most of it comes from 28 teams, including Illusion CGI Studio, Initiative and Ogilvy.
Trending projects
WWF projects with the most verified people and teams
Inside the WWF network
The people, teams, and projects that make up the WWF network
Featured project
A Will To Survive
WWF-Canada and creative agency Courage have launched "A Will to Survive," a powerful campaign urging Canadians to include nature in their wills as a lasting way to combat climate change, restore habitats, and protect biodiversity. Centered around a social-forward video that reframes estate planning as an act of environmental legacy, the campaign taps into the emotional desire to be remembered for doing good. It positions legacy giving as a personal yet urgent responsibility, transforming traditional notions of inheritance into a collective pledge for the planet’s future. Supported by a microsite and wide media rollout, the campaign emphasizes that every gift—regardless of size—can help secure a thriving natural world for generations to come.
Teams spotlight
The teams with the most verified roles on WWF projects
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People spotlight
The people with the most verified roles on WWF projects