XD Design
About XD Design
The work made for XD Design runs to 1 verified project since 2019 — mostly ShortDocumentary, Branding and storytelling.
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Backstories: A Brand Made for Modern Nomads
In 2016 XD Design launched its anti-theft bagpack on kickstarter. The kickstarter community gave its approval massively, turning it into a big success. But every good innovation gets copied, so XD Design launched another bag, that again was embraced by the community. To keep standing out on competitors, next to product innovation, XD Design realized it had to work on a distinguished brand. Wefilm Concepts teamed up with XD Design to work on the building blocks for its brand story. The agency created a clear brand compass for all communications, based on the belief that XD Design is made for modern nomads; the ones who live their life on the move. Secondly, XD Design exists because of its community. So the story of XD Design, should be the story of their very involved community. To kick-off they wanted to introduce the modern nomad, by a beautifully crafted short documentary. They found three stories in the XD Design community that reflect the mentality that motivates XD Design to keep innovating and empowering modern nomads. Meet Dario, Rhona and Miquel. https://www.wefilm.com/work