Xindao
About Xindao
The work made for Xindao runs to 1 verified project since 2021 — mostly Animation and Sustainabilitycampaign.
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Why It's Crucial to Claim the Truth on Misleading Sustainable Claims
For the campaign of 'The Impact Collection', a collection of bags from Xindao that are made from genuine recycled material. We wanted to create a unique animation film that exposes the problem with big brands that use misleading sustainable claims. Because it's a complicated problem within the textile industry Wefilm wanted to use a unique 'cool' style that indulges the viewer even if you're not interested in the product. Wefilm created a cut-out animation based on real photos and worked with a wonderful team of young animators to get a unique dynamic video. https://www.wefilm.com/work