Zapp
About Zapp
The work made for Zapp runs to 1 verified project since 2022 — mostly OnlinePlatform, Campaign and Series.
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The people, teams, and projects that make up the Zapp network
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Student Launch
Delivering everything students need at lightning speed 24/7, we wanted to make Zapp an essential part of student life.. We designed a tactical campaign that fully integrated Zapp into University culture, from day to night. To introduce students to Zapp, we took a custom ‘Zappy Hour’ electric milk float on tour across the UK driving downloads and first time orders in exchange for Zapp goodies. With student insight confirming 24/7 orders as the most popular feature of Zapp, we partnered with the biggest and best club nights in the student social calendar to bring Zapp to the after party. Enlisting a team of influential SBAs, we unlocked access to their wider community online and on the ground - fom restocking the fridge at house parties to bringing study snacks to the library, to creating a content series that brought the Zapp benefits to life, to connecting with influential societies by gifting Zapp credit for their next social. Agency: Seed Marketing