Di Rodrigues is a director specializing in integrating Artificial Intelligence into advertising, cinema, and branded content. Recognized for turning complex concepts into striking visual narratives, he combines cinematic storytelling with cutting-edge technology to craft campaigns, films, and experiences that push the boundaries of aesthetics and storytelling. An expert in AI Visual Storytelling, Di uses AI to develop scripts, compositions, and visual worlds that would be impossible through traditional methods. His work brings together technical precision, emotional impact, and a distinct aesthetic identity, resulting in productions with high engagement potential and global relevance. In recent years, Di has led projects exploring AI as a creative force, directing everything from commercial films to immersive content for international brands and agencies. His client roster includes Nike, P&G, Samsung, Starbucks, Havaianas, Facebook, Estrella Galicia, Wieden+Kennedy, Africa, AlmapBBDO, Mutato, Ogilvy, Grey, and Young & Rubicam. Beyond directing, Di shares his vision through workshops and immersion programs for production companies and creatives worldwide, discussing the role of AI in shaping high-impact narratives. He believes technology does not replace art, but rather amplifies the storyteller's voice—making the impossible visible.