Gustavo Hessel
Special Projects Producer
Biography
I’m a Special Projects Producer at Publicis Production, part of the Publicis Groupe in São Paulo. I take the boldest idea in the creative room and make it happen, on time and as sold. My work sits where creativity meets reality: creative production, business development, logistics and supplier management. I’ve worked with brands like Heineken, Santander, Mondelez and Boticário, finding the right partner (sometimes halfway around the world), unlocking what looked impossible and keeping clients calm while the backstage is on fire. I work in both Portuguese and English, daily with teams across Europe, the US and Asia. I’m a lifelong student of Brazilian advertising. Great campaigns start with great ideas, but they only become memories when someone can execute them. That’s what I do.
Member since 2026
Skills
Creative production
Agency Executive Producer
Project Management
Celebrity Projects
Scrum Practices
Producer
Dealmaking