O Boticario
About O Boticario
The work made for O Boticario runs to 17 verified projects since 2023 — mostly Campaign, Brand and Strategy. Most of it comes from 14 teams, including AlmapBBDO, MyMama Entertainment and Stink Films. The people who work most often on O Boticario projects include Hurso Ambrifi and Andre Xavier Melges.
Trending projects
O Boticario projects with the most verified people and teams
Inside the O Boticario network
The people, teams, and projects that make up the O Boticario network
Featured project
The Tempest
The Mother's Day campaign by O Boticário, Brazil's beloved beauty brand, aims to spark a conversation about the stigma and challenges surrounding relationships between mothers and adolescent children. Backed by a 2022 Harvard study revealing that parents of teenagers often feel as lonely and depressed as their children, the campaign seeks to address the impact of these emotions on the development of their relationship. With statistics showing significant levels of anxiety and depression among both teenagers and mothers, the campaign highlights the need for mothers and children to reassess their roles in each other's lives during this turbulent stage. The centerpiece of the campaign is the short film "Tempest," O Boticário's largest production to date for Mother's Day. Running approximately four minutes, the film adopts a realistic format to connect with viewers and engage them in the journey of motherhood beyond early childhood. Supported by integrated communication across multiple channels, including gift experiences at Boticário stores, the campaign encourages mothers to overcome their insecurities and embark on a path of mutual trust with their children.
Teams spotlight
The teams with the most verified roles on O Boticario projects
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People spotlight
The people with the most verified roles on O Boticario projects
