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Every Dream Needs a Team
As the 2024 F1 season concludes at the Abu Dhabi Grand Prix, the Mercedes-AMG PETRONAS F1 Team honors Lewis Hamilton with the global campaign “Every Dream Needs a Team,” celebrating his legendary career and partnership with the team while inspiring the next generation. Created by AMV BBDO, the campaign features a poignant film blending archival Hamilton footage with scenes of young dreamers inspired by his journey, set to Stormzy’s “Blinded by Your Grace, Pt. 2” and directed by Melina Matsoukas. The tribute extends to iconic landmarks like Times Square, where outdoor displays highlight Hamilton’s legacy, while his car will feature 150 fans' names during the race weekend. Team Principal Toto Wolff adds a personal touch with a heartfelt voice note, reflecting on their shared journey. The campaign underscores teamwork’s central role in achieving greatness and amplifies its message globally through social media and partnerships, marking the end of a historic era while championing the future of the sport.
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