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Stay Just Where You Are
Just Eat has moved away from celebrity-led spectacle with Stay Just Where You Are, a new global brand platform built around a simple truth: when people are enjoying themselves, the last thing they want is to leave. Whether it's watching football with friends, time with family or the scramble for festival tickets, the brand positions itself as the thing that lets those moments carry on uninterrupted. The launch centres on eight films, each about a different moment worth holding on to, from a grandfather bonding with his grandchild for the first time to friends making the most of the last hour of sunlight. The brand barely appears, beyond the reassurance that an order is on its way. Eleven social films and six minimalist out-of-home photographs extend the idea, alongside a refreshed visual identity and an evolution of the familiar "Did Somebody Say" mnemonic, running across TV, OOH, social, print, radio and PR.
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