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Graduação 2024
PUCPR, a prominent private university in southern Brazil, partnered with Dirty Work to produce a campaign for their 2024 Admission Exam. Building on their four-year relationship and a foundation of character-driven narratives, the project focused on the challenges of making choices at 16 and the transformative power of knowledge and hands-on experience. The campaign featured a relatable high school student character, whose design and attitude were crafted to resonate with the target audience. Inspired by both Eastern and Western anime and editorial illustration, the project blended 2D animation with live-action footage, using detailed previsualization to plan efficiently and capture the university's striking architecture. The result was a dynamic and immersive film that captured the spirit of curiosity and the excitement of discovery.
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