Princess Margaret Cancer Foundation
About Princess Margaret Cancer Foundation
The work made for Princess Margaret Cancer Foundation runs to 5 verified projects since 2025 — mostly Campaign, Brand and Advertising. Most of it comes from 16 teams, including Broken Heart Love Affair, TA2 Sound + Music and Alter Ego. The people who work most often on Princess Margaret Cancer Foundation projects include Steve Gadsden.
Trending projects
Princess Margaret Cancer Foundation projects with the most verified people and teams
Inside the Princess Margaret Cancer Foundation network
The people, teams, and projects that make up the Princess Margaret Cancer Foundation network
Featured project
Fireflies
Fireflies is the fall fundraising film in The Princess Margaret Cancer Foundation's Carry The Fire brand platform, making the collective power of giving visible by representing each donation as the glow of a single firefly. Set to a live version of Coldplay's "Yellow," the film follows people across Canada as they discover fireflies, cupping them in their hands and catching them in jars, then carry their growing points of light toward the Princess Margaret Cancer Centre. Inside, the fireflies are released through patient rooms, treatment spaces and research labs, multiplying as they go, before streaming into the night sky to light the way toward a world free from the fear of cancer. Rolling out from October 5 across TV, CTV, online video, out-of-home, digital and social in 90-, 60-, 30-, 15- and six-second cuts plus vertical versions, the campaign pairs the film with out-of-home featuring real Cancer Centre patients and digital work linking donor support to research across multiple myeloma, breast cancer, sarcoma and brain cancer. It supports the Foundation's $2.5-billion Carry The Fire campaign, the largest cancer fundraising campaign in Canadian history.
Teams spotlight
The teams with the most verified roles on Princess Margaret Cancer Foundation projects
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People spotlight
The people with the most verified roles on Princess Margaret Cancer Foundation projects
