Adidas
About Adidas
The work made for Adidas runs to 349 verified projects since 2011 — mostly Campaign, Advertising and Brand. Most of it comes from 123 teams, including Johannes Leonardo, TBWA and Glassworks (Legacy). The people who work most often on Adidas projects include Jeoffrey and Callum Jackson.
Trending projects
Adidas projects with the most verified people and teams
Inside the Adidas network
The people, teams, and projects that make up the Adidas network
Featured project
Backyard Legends
Adidas’ “Backyard Legends” campaign taps into the nostalgia and spirit of street football culture through a cinematic five-minute film inspired by the energy of late ‘90s and early 2000s football advertising. Fronted by Timothée Chalamet, the story follows a team of global stars including Lionel Messi, Jude Bellingham, Lamine Yamal, Trinity Rodman and Bad Bunny as they attempt to defeat an unbeatable local street football trio. Blending football, music and pop culture references with terrace-inspired visuals and a nostalgic soundtrack, the campaign celebrates freedom, self-belief and the joy of playing without pressure. As part of adidas’ wider FIFA World Cup 2026 activity, the film reinforces the idea that football legends are created not just on the world’s biggest stages, but in everyday neighbourhood games and backyard pitches.
Teams spotlight
The teams with the most verified roles on Adidas projects
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People spotlight
The people with the most verified roles on Adidas projects
